6D / Experiential
OUR 6-D SENSORY BRANDING
See
Sight is the most seductive sense and overrules other senses.
Taste
Tastes are hard to introduce but highly effective in influencing purchase decisions and driving trial.
Touch
Skin is the largest organ in the body and signals well-being. Touching and feeling your brand is proven to motivate purchase.
Hear
Sound is highly connected to mood and can ensure target is listening to messaging.
Smell
10,000 times more sensitive than taste.
Speak
Word-of-mouth is a powerful solution. 88% would try a brand if recommended from a friend.
EXPERIENTIAL + DIGITAL CAPABILITIES
Before
- PDA (Paid Digital Advertising)
- Social Media Strategy
- Email Marketing / CRM Outreach
- SEO Optimization
- Website / Microsite Development
- Event Registration
- Mobile App Development
- Digital PR
- Influencer Outreach
- Text Message Campaigns
- Audience Segmentation
During
- PDA (Paid Digital Advertising)
- Photo + Video Activation
- Lead Generation
- Email Marketing
- Live Event Reporting
- Text Campaigns
- Promotions
- Mobile Apps (+Push Notifications)
- Email Marketing / CRM Outreach
- Beacons
- Social Sharing
- Gamification
- Other Digital Activations
After
- PDA (Paid Digital Advertising)
- Promotions
- Couponing
- Loyalty Programs
- Text Message Campaigns
- Mobile Apps
- Post-Event Analytics
- Influencer Outreach
- Digital PR
- Email Marketing / CRM Outreach
- Audience Segmentation