Retail
![lands-end-logo Lands' End](https://mktgconnections.com/wp-content/uploads/2019/08/lands-end-logo.jpg)
Lands’ End
Objective
- Generate awareness
- Lead generation
- Enhance store openings
Solution
- Identified and activated sponsorships in new store markets
- Created and managed the Airstream Heritage Tour
- Generated brand ambassador engagement
- Produced onsite sales
Results
- Opened 8 stores and generated 75 event days
- Earned over 3M impressions from branded trailer
- Participated in 150,000 one-to-one interactions
- Distributed 100,00 promo cards
![lands-end-windstream-sm Lands' End Windstream](https://mktgconnections.com/wp-content/uploads/2019/08/lands-end-windstream-sm.jpg)
![lands-end-popup Lands' End](https://mktgconnections.com/wp-content/uploads/2019/08/lands-end-popup.png)
![lands-end-group Lands' End Group](https://mktgconnections.com/wp-content/uploads/2019/08/lands-end-group.jpg)