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Retail

Lands' End

Lands’ End

Objective

  • Generate awareness
  • Lead generation
  • Enhance store openings

Solution

  • Identified and activated sponsorships in new store markets
  • Created and managed the Airstream Heritage Tour
  • Generated brand ambassador engagement
  • Produced onsite sales

Results

  • Opened 8 stores and generated 75 event days
  • Earned over 3M impressions from branded trailer
  • Participated in 150,000 one-to-one interactions
  • Distributed 100,00 promo cards
Lands' End Windstream
Lands' End
Lands' End Group
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