Beer & Spirits

Kahlua

Objective

  • Increase consumer purchase by women 35+ – one additional bottle per year

Solution

  • Created the Kahlua Exotic Escape – an Oasis for pampering and a chance to get away inside a 30′ x 40′ footprint
  • Identified and sponsored niche and on-trend events catering to 35+ women – home and garden shows, art and music festivals, retailers and bars/restaurants
  • Created home entertainment makeover sweepstakes with celebrity designer Ted Allen providing the consultation
  • Activated 42 event sponsorships and 120 retail events
  • Captured over 120,000 email addresses for future CRM initiatives
Kahlua
Diageo

DIAGEO

Objective

  • Drive trial and awareness across their portfolio of brands

Solution

  • Hired and trained over 600 full and part-time Brand Ambassadors across 55 U.S. markets
  • Managed over 70,000 activations at off-premise and on-premise events, festivals, sporting events and more
  • Created multiple tour programs for Smirnoff
  • Hand delivered over 10 million samples and distributed over 10 million premiums for:
    • Guinness
    • Smirnoff Ice, Smirnoff, Smirnoff Twist
    • Red Stripe
    • Jose Cuervo
    • Captain Morgan
    • Crown Royal
Marketing Connections - DIAGEO
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