Consumer Packaged Goods

Kellogg: The Tonymobile

Objective:

  • Build equity of the characters
  • Reduce dependence on trade discounting while generating awareness and sales of Kellogg’s cereals among working moms and children

Solution:

  • Created and managed the Tonymobile mobile marketing tour, a customized 30-foot vehicle that targeted key retailers and high traffic events
  • Leveraged tour stops with sampling and character appearances
  • Offered gift with purchase – their photo on a box of Frosted Flakes
  • Distributed millions of samples, generating hundreds of millions of impressions
  • Activated more than 400 events
Kellogg's Tonymobile

Kellogg: Rice Krispies Treats

Objective:

  • Drive efficient trial among 18-45 year old demographic

Solution:

  • Hired and managed over 200 Brand Ambassadors in 14 markets
  • Coordinated refrigerated storage and delivery to ensure product integrity during summer activation
  • Blitzed consumers where they lived (block parties, MDU’s), worked (office centers, commuter stops), shopped (retailers), and played (health clubs, ball games, parks)
  • Distributed 4 million samples at $.33 per sample
Marketing Connections - Rice Krispies Treats
Marketing Connections - Gatorade

Gatorade

Objective

  • Leverage marathon sponsorships
  • Infiltrate high schools with product

Solution

  • Trained 120+ Brand Ambassadors to provide signage and product at sponsored marathon expos
  • Distributed 400,000 samples and set up coolers at mile markers for all participants of the marathon
  • Hired and managed 6 full-time managers to coordinate and infiltrate 300 high schools with premiums, signage and a yearly supply of product
  • Managed football and basketball activations at participating schools
Marketing Connections - Propel

Propel

Objective

  • Drive trial and awareness for Propel

Solution

  • Hired and managed 8 full-time managers and 100+ Brand Ambassadors to distribute full-size samples via in-market tactics
  • Created and produced all assets
    • Branded SUV’s, trailers, reefer trucks, tents, banners, coolers, etc.
  • Produced over 2 million premiums
  • Negotiated and activated over 5,000 event sponsorships
  • Leveraged 500 health clubs via key influencer programs and created health club brand ambassadors to distribute samples and premiums during spinning, yoga, aerobic classes
  • Distributed 5.2 million samples
Marketing Connections - Pringles

Pringles: The Flavor Station

Objective

  • Bring unexpected flavor and fun to boring and stressful times
  • Promote and drive trial of new flavors
  • Build social media

Solution

  • Created the Pop N’ Go Flavor Station: visiting malls and airports
  • Negotiated all venue sponsorships
  • Distributed hundreds of thousands of samples and introduced consumers to all their flavors
Marketing Connections - Pringles Station
Functional Remedies

Functional Remedies – Endosport

Objective

  • Generate awareness
  • Drive trial and education on Endosport (Hemp Oil) benefits vs stigmas
  • Secure new leads and sales accounts

Solution

  • Managed over 3,000 event activations across all platforms including home and auto shows, farm shows, NFL and MLB venues, endurance events, multi-cultural events, high schools, etc.
  • Created mobile tours for fairs and festivals
  • Collected hundreds of thousands of qualified leads and distributed over 1.5 million premiums
  • Currently in the 7th year of our partnership

Results

  • Tradeshow and special-event focused activations on cannabis markets
  • Generated tens of thousands of one-to-one interactions
  • Collected new leads
  • Distributed product brochures
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