Retail

Lands’ End

Objective

• Generate awareness
• Lead generation
• Enhance store openings

Solution

• Identified and activated sponsorships in new store markets
• Created and managed the Airstream Heritage Tour
• Generated brand ambassador engagement
• Produced onsite sales

Results

• Opened 8 stores and generated 75 event days
• Earned over 3M impressions from branded trailer
• Participated in 150,000 one-to-one interactions
• Distributed 100,00 promo cards