Telecommunications
Charter Spectrum
Objective
- Drive awareness and capture sales leads in competitive markets
Solution
- Hired and trained team of managers and Brand Ambassadors to engage with target consumers face-to-face
- Sponsored and activated festivals, community events, PGA tour stops and home shows
- Created lead generation software for iPad lead collection
AT&T U-verse
Objective
- Increase in-market penetration for voice, video, data and mobile
- Drive live sales via grassroots activation
Solution
- Trained 8 brand managers and 80 Brand Ambassadors to activate events and sell to consumers onsite
- Created and branded all assets
- Educated and signed up consumers for service every day of the week at:
- Block parties
- Concerts
- Movies in the park
- MDUs (Multiple Dwelling Units)
- Drove millions of dollars in incremental revenue
